ELLE SHANGHAI CITY GUIDE // SHANGHAI
Copywriting and Photography
The love story between Olivia Gurdjian and the Elle Group started in September 2006 with the publication of her first article in Elle Deco about the painter Qian Gang. Since that publication, the collaboration between Elle China and Olivia Gurdjian has become ever closer and recently she was asked to be consultant for Elle Magazine and to assist fashion editor Anita on a special Shanghai edition. Olivia took charge of the two topics ”Interviews” and “Directions and Style”. She enlisted Lucas to be the photographer.
The first topic was about people and their pets. As a result, the Elle photo studio was invaded by dogs and cats !
The second topic focused on the top Boutique Hotels in Shanghai and offered for Lucas and Olivia Gurdjian the opportunity to discover amazing designs and meet interesting people.
M SUITES
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THE MANSION
PETS LOVERS
Shanghai City Guide
PEOPLE INVOLVED
Journalist : Olivia Gurdjian
Photographer : Lucas Gurdjian
CLIENT
ELLE MAGAZINEIs it still necessary to introduce ELLE Magazine? For those who’ve spent the last 50 years on an island without any way to communicate with the rest of the world, ELLE Magazine is an important worldwide journalistic reference. Represented in most countries worldwide, ELLE marks a turning point in women’s magazines by bringing a new social and political dimension to their publication.
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CONSULTING & FREE LANCE FOR ELLE MAGAZINE // SHANGHAI
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A few months after her arrival in Shanghai, at the time of the launch
of their first issue, “A Summer in Shanghai”, Olivia Gurdjian was
contacted by Alain Deroche, the Hachette Filipacchi marketing manager,
to meet the Elle Chief Editor. He offered Olivia the position of
consultant to help explain to the local editorial department how the
French Elle works, insights into French culture, fashion trends etc.
ELLE SHANGHAI CITY GUIDE // SHANGHAI
Copywriting and Photography
Since the publication of the Qian Gang article, the collaboration between Elle China and Olivia
Gurdjian has become ever closer and recently she was asked to be
consultant for Elle Magazine and to assist fashion editor Anita on a
special Shanghai edition. Olivia took charge of the two topics
”Interviews” and “Directions and Style”. She enlisted Lucas to be the
photographer.