PAUL The French Bakery Photo SHOOTING // SHANGHAI
May 26th and June 20th 2007
Yes, PAUL is now in Shanghai! This may mean nothing to you, but believe me, it is great news for all the French expats living in Shanghai!!! Owned by Harold and Laurence Levillair, PAUL China is an undeniable success. They took special care to recreate a typical french atmosphere and more importantly, the taste of authentic french bread- a real challenge in Shanghai. They did it and we thank them for that!
Because we are French people, the connection between Warehouse Studio and PAUL was obvious… just joking!
The collaboration between Warehouse Studio and PAUL was for their first grand opening in Pudong (fortunately for us, there will be a lot of baby PAULs in Shanghai and in China in the near future!). Warehouse Studio was responsible for the photo studio, the video production and the photos.
Later, We were asked to do the shooting of all the PAUL items for the media campaign and their catalogue.
To be continued…
PEOPLE INVOLVED
Photographer (catalogue) : Lucas Gurdjian
Photographer (photo studio) : Mathieu Lunard
Assistant photographer : Olivia Gurdjian
CLIENT
PAUL CHINAEstablished in France in 1889, this French bakery is a veritable commercial success in France as well as overseas. Opened in May 2007 in Shanghai, PAUL has already won over Eastern and Western hearts alike. As for the French, it was an easy conquest made long ago…
PAUL at THUMB PLAZA
199 Fangdian Road, Ground floor, Number 8
PAUL at XINTIANDI
181 Taicang Road, Building 17, Unit 01
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PAUL The French Bakery Photo SHOOTING // SHANGHAI
May 26th and June 20th 2007
The collaboration between Warehouse Studio and PAUL was for their first
grand opening in Pudong (fortunately for us, there will be a lot of
baby PAULs in Shanghai and in China in the near future!). Warehouse
Studio was responsible for the photo studio, the video production and
the photos.Later, We were asked to do the shooting of all the PAUL items for the media campaign and their catalogue.