TAITTINGER TASTING PARTY // SHANGHAI
June 13th 2007
During the L’Officiel event at IFA Village, the Warehouse team discovered a new passion for scenography and decorative creation, and fortunately this new love affair didn’t end with the L’Officiel event. Several weeks later Lionel Le Gal from Torres China asked us to transform part of the Glamour Bar for a special Taittinger tasting event. Time was short: barely one week to produce and set up all the decorative items, but we love and live the rush!!! One full-blast week of imagination, creation, production and installation. The last item was on site two hours before the beginning of the party.
Taking into account the requirements of Taittinger, the atmosphere and the time limit, the Warehouse team made a decoration inspired by the elegancy of the brand.
The piece de resistance was a 6-meter-long box with the Taittinger logo written with a multitude of small holes, lit from the inside. The half disco, half 30’s style the sign was warmly welcomed by the Taittinger team and it delighted all the guests.
SET UP
PEOPLE INVOLVED
Artistic direction / concept : Lucas Gurdjian
Artistic direction assistant : Olivia Gurdjian
CLIENT
TORRES CHINALike Paul, Torres has greatly contributed to the happiness of the expat French community! Torres is a wine importer and distributor established 1997 in China. Through their high quality and multifaceted wine selection they have not only brought great wine but also wine culture to China and thus allowed the Chinese to discover what enjoying wine is all about.
990 Chang Ping Road, Building 4, 3rd floor 200042, Shanghai
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TAITTINGER TASTING PARTY // SHANGHAI
June 13th 2007
Lionel Le Gal from Torres China asked Warehousestudio to transform part of the
Glamour Bar for a special Taittinger tasting event. Time was short:
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the whole set up as well as the invitation design. PETER LEHMANN WINE TASTING // SHANGHAI
Sept. 2007
After the great success of the Taittinger tasting (June the 13th) ,
Torres asked Warehouse Studio to work on the Peter Lehmann Wine tasting.Peter Lehman wines is one’s of Australia most respected and innovative winemakers. Thanks to Torres, a Peter Lehmann wine tasting took place for the first time in China on the charming Katheen 5 top floor terrace.
Warehouse Studio was in charge of the concept, the design and the production.