WORLDWIDE FESTIVAL // SHANGHAI
May 31st, June 1st and 2nd 2007
No, no, no, the WWF is not only the World Wildlife Foundation, it’s also the Worldwide Festival, an eclectic and international festival created by Gilles Peterson.
Following the Peterson spirit and politics, the main purpose of the WWF is to gather talented and worldwide (of course!) musicians, DJs, and most of all, music lovers, to create a festival with an easy vibe.
Launched last year in the charming city of Sete, France (which makes it the birthplace of the festival), the WWF 2nd edition took place in Shanghai.
Thanks to the host and the producer of the whole festival, Bar Rouge, we enjoyed three amazing days of music. The line up couldn’t have been better: Garfld and Sundae, Simbad, Laurent Garnier, Gilles Peterson and Sebastien Tellier accompanied by his brilliant pianist, Simon Dalmais.
You can imagine how excited the Warehouse team was when we heard about this wonderful event!!! As soon as we got the news, we suggested to Mathieu Brauer, the Bar Rouge manager, to make a DVD about the whole festival. He liked the idea and decided to produce the DVD. So, we spent 3 days following the artists, interviewing them, shooting their sets… Awesome !!!
For this project, the Warehouse team was headed by Lucas Gurdjian as director, Antoine Breton and Ian Anderson as cameramen, and Olivia Gurdjian and Mathieu Brauer as crazy journalists. In charge of editing were Lucas Gurdjian and Eric Beveraggi. The challenge and the purpose of this DVD was to do something consistent with the festival quality and spirit. Special care was given to to have original interviews shot in high-quality sets.
These three WWF days are among the best experiences and memories for the Warehouse team in Shanghai.
WORLDWIDE FESTIVAL ARTISTS
Sebastien Tellier
Simon Dalmais
Sebastien Tellier
Sebastien Tellier
Laurent Garnier
Laurent Garnier
Laurent Garnier
Laurent Garnier
Simbad, Laurent Garnier and Gilles Peterson
Gilles Peterson
Gilles Peterson
Gilles Peterson
WAREHOUSE CREW
Olivia Gurdjian and Gilles Peterson
Lucas Gurdjian
Ian Anderson
Mathieu Brauer, Lucas and Olivia Gurdjian
Ian Anderson and Lucas Gurdjian
PEOPLE INVOLVED
All exclusive rights to Emmanuel Comte
Warehouse Studio video crew : Lucas Gurdjian, Antoine Breton and Ian AndersonCreative writer & Journalist : Olivia Gurdjian
Journalist & producer : Mathieu Brauer
CLIENT
BAR ROUGEBar Rouge is one of the oldest clubs in Shanghai, like Park 97. In Shanghai, “old” means that it has outlasted the typical life expectancy of two years, and that’s very rare. Bar Rouge has become an institution in Shanghai by giving Chinese clubbing a new touch. With Moet & Chandon as their main sponsor, they were the first to introduce champagne into the nightlife here making it more feminine and more jet set.
18 Zhongshan Dong Yi Road, 7th floor, Bund 18
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The Jailhouse party was thrown for the Solid Vodka anniversary and it
was striking to see Bar Rouge completely transformed into a jail! The
bar was surrounded by steel bars, and for one night the entire staff
were transformed into the most dangerous prisoners ever seen. Mathieu
Brauer was dressed as a crazy policeman and the terrace watchtower was
as ominous as Alcatraz.
WORLDWIDE FESTIVAL // SHANGHAI
May 31st, June 1st and 2nd 2007
Following the Peterson spirit and politics, the main purpose of the WWF
is to gather talented and worldwide (of course!) musicians, DJs, and
most of all, music lovers, to create a festival with an easy vibe. Launched last year in the charming city of Sete, France (which makes it
the birthplace of the festival), the WWF 2nd edition took place in
Shanghai. Thanks to the host and the producer of the whole festival, Bar Rouge, we enjoyed three amazing days of music. As soon as we got the news, we suggested to Math...
BAR ROUGE WEBSITE
Creation, webdesign and webdevellopment
On the same time than the Sens & Bund website, the group VOL asked Warehouse Studio to do the website of the Bar Rouge.





