PA-SHA FESTIVAL
Quand le cinema francais court a Shanghai...
Warehouse Studio, co-founder of The Pa-Sha Festival.
The Pa-Sha Festival is born from the desire to promote the French culture and especially the French cinema during Shanghai 2010.
Following this desire, we had the idea of a cross-perspective between France and China that gives the opportunity to 1 French director to offer his vision of Shangai and to 1 Chinese director to show Paris through his own point of view.
The festival will then promote the French cutlure through two vectors and an original stylistic composition.
Shanghai and Paris, 2 very cinematic cities, will be shot by 2 artists through a common theme : the sensual city.
Four contemporary and artistic eyes will offer to the audience four ways of sharing, understanding and paying tribute to the French patrimony.
2010 will be the first edition of our Festival.
Created by Olivia Gurdjian, the Pa-Sha Festival has been then developed by Laetitia Gadan and Olivia for more than one year.
Paris will be shot by the emerging Chinese director Yi Zhou and Maurice Barthelemy will offer his vision of Shanghai through a short movie inspired by Jacques Tati.
Partners : MK2, Warehouse Studio & Otoko Films.
PEOPLE INVOLVED
CLIENT
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Before pitching on the tagline “you must create”, the Warehouse Studio team was waffling between different options.After a while, they finally choose this one “You must create” since it was the best way to express the core of the Warehouse Studio philosophy.
In every situation and for every kind of project you must create, but you must create also in your daily life even in the most workaday and common situation. That’s exactly when the creativity starts to be interesting...
PLAYMOSTRASS
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Night and music lover for a very long time, Warehouse Studio really needed to get back in touch with one of its very first love.January 2009 The super fresh PLAYMOSTRASS DJ SET (The Knights of the night), is just launched.
More than a DJ set, PLAYMOSTRASS is Allegoric mash-up Glitter music with a zest of zillyness played by uncommon men from the Strassosphere.
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BUBBLE MOOD
The Warehousestudio fashion brand
Bubble Mood (create yourself), set up by Olivia Gurdjian in December 2008 and developed since then with Margaux Painvin and Lucas Gurdjian, is a creative studio and a fashion brand of clothing, accessories and jewelry.
Fashion branch of Warehouse Studio, the creative agency founded by Olivia and her husband Lucas Gurdjian in 2006 in Shanghai (www.warehousestudio.org), Bubble Mood is a “trends laboratory” that never stops to experiment and create.
PA-SHA FESTIVAL
Quand le cinema francais court a Shanghai...
Warehouse Studio, co-founder of The Pa-Sha Festival.The Pa-Sha Festival is born from the desire to promote the French culture and especially the French cinema during Shanghai 2010.
Following this desire, we had the idea of a cross-perspective between France and China that gives the opportunity to 1 French director to offer his vision of Shangai and to 1 Chinese director to show Paris through his own point of view.
The festival will then promote the French cutlure through two vectors and an...





