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VOGUE // MICHEL GAUBERT PICTURE
May 2008
Almost one year after the H&M launching party Warehouse Studio was involved in that amazing party! Before the D Day, Lucas was required to help the genius Michel Gaubert arranging his unique Set. During the D Day, Lucas was shooting the whole party for fun.
PETER LEHMANN WINE TASTING // SHANGHAI
Sept. 2007
After the great success of the Taittinger tasting (June the 13th) , Torres asked Warehouse Studio to work on the Peter Lehmann Wine tasting.
Peter Lehman wines is one’s of Australia most respected and innovative winemakers. Thanks to Torres, a Peter Lehmann wine tasting took place for the first time in China on the charming Katheen 5 top floor terrace.
Warehouse Studio was in charge of the concept, the design and the production.
EVISU GALLERY
November 2007
For the Evisu launching in Shanghai, NOVO Concept did a creative and innovative event. They had the smart idea to blend the fashion industry with the art field and asked ten or so artists to create an artwork inspired by the Evisu identity and atmosphere.
88 BRANDS NEW YEAR FLASH ANIMATION
February 2008
For the Chinese New Year, 88 Brands had the original and cool idea to do a special Flash Animation on their website. Never seen in China, the concept was to make a rat dance with your own face ! Funny, isn’t it ? Claire Chabrieres, the 88 Brands general manager, asked Warehouse Studio to design the whole interface, to create the Flash Animation and to make the rat dance…
WAREHOUSE HOMEMADE FILTERS
Timeless & Eternal
Before pitching on the tagline “you must create”, the Warehouse Studio team was waffling between different options.
After a while, they finally choose this one “You must create” since it was the best way to express the core of the Warehouse Studio philosophy.
In every situation and for every kind of project you must create, but you must create also in your daily life even in the most workaday and common situation. That’s exactly when the creativity starts to be interesting...
ELLE SHANGHAI CITY GUIDE // SHANGHAI
MAY 2007
Since the publication of the Qian Gang article, the collaboration between Elle China and Olivia Gurdjian has become ever closer and recently she was asked to be consultant for Elle Magazine and to assist fashion editor Anita on a special Shanghai edition. Olivia took charge of the two topics ”Interviews” and “Directions and Style”. She enlisted Lucas to be the photographer.
TAITTINGER TASTING PARTY // SHANGHAI
June 13th 2007
Lionel Le Gal from Torres China asked Warehousestudio to transform part of the Glamour Bar for a special Taittinger tasting event. Time was short: barely one week to produce and set up all the decorative items.
TAITTINGER DESIGN INVITATION & FLY // SHANGHAI
June 13th 2007
For the Taittinger private tasting party that takes place at Glamour Bar, Warehouse Studio was in charge of the design and the production of the whole set up as well as the invitation design.
WORLDWIDE FESTIVAL // SHANGHAI
May 31st, June 1st and 2nd 2007
Following the Peterson spirit and politics, the main purpose of the WWF is to gather talented and worldwide (of course!) musicians, DJs, and most of all, music lovers, to create a festival with an easy vibe. Launched last year in the charming city of Sete, France (which makes it the birthplace of the festival), the WWF 2nd edition took place in Shanghai.
Thanks to the host and the producer of the whole festival, Bar Rouge, we enjoyed three amazing days of music. As soon as we got the news, we suggested to Math...
L'OFFICIEL PARTY AT IFA VILLAGE // SHANGHAI
May 29th 2007
IFA Village was organizing a VVVVVIP cocktail party for the French and Chinese “L’Officiel” and they asked Warehouse to develop a concept and to design and produce the party.
PAUL The French Bakery Photo SHOOTING // SHANGHAI
May 26th and June 20th 2007
The collaboration between Warehouse Studio and PAUL was for their first grand opening in Pudong (fortunately for us, there will be a lot of baby PAULs in Shanghai and in China in the near future!). Warehouse Studio was responsible for the photo studio, the video production and the photos.
Later, We were asked to do the shooting of all the PAUL items for the media campaign and their catalogue.
JAILHOUSE PARTY VIDEO
Bar Rouge / Shanghai
The Jailhouse party was thrown for the Solid Vodka anniversary and it was striking to see Bar Rouge completely transformed into a jail! The bar was surrounded by steel bars, and for one night the entire staff were transformed into the most dangerous prisoners ever seen. Mathieu Brauer was dressed as a crazy policeman and the terrace watchtower was as ominous as Alcatraz.
MAO VISUAL IDENTITY // SHANGHAI
April 2007
MAO is the new baby of Vinyl Group. This time, as well as designing all the architecture and interior design, they are also the co-owners. MAO stands for Music Art Oasis, a new and fresh club concept in Shanghai that we’ve all been waiting for!
BITS BYTES AND PIXELS EXHIBITION // SHANGHAI
January 2007
Bits, Bytes & Pixels is the new project of Thomas Charveriat : he devised an original concept this year for the IFA Village Gallery, a “high technologies” exhibition. He dragged the Warehouse Team off to his new adventure: one full blast week in Island 6 and the team is still asking for more !
CONSULTING & FREE LANCE FOR ELLE MAGAZINE // SHANGHAI
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A few months after her arrival in Shanghai, at the time of the launch of their first issue, “A Summer in Shanghai”, Olivia Gurdjian was contacted by Alain Deroche, the Hachette Filipacchi marketing manager, to meet the Elle Chief Editor. He offered Olivia the position of consultant to help explain to the local editorial department how the French Elle works, insights into French culture, fashion trends etc.
H&M LAUNCHING PARTY // SHANGHAI
April 11th 2007
If you were in Shanghai last April 11th, you must have heard about the big, amazing and crazy event that rocked the whole city: the H&M party!!! This party celebrated the opening of the first H&M store in Shanghai and also exclusively launched the new collection designed by Kylie Minogue... Lucas was called to assist Michel Gaubert in making his musical arrangements. For this project, Lucas also collaborated with his friend, Dj and bass player, Scott Hess.
FRANCOIS MOURIES WEBSITE // PARIS - SHANGHAI
January 2006
Far from the shcools and the too strict theories about an art seldom theoretical, Francois Mouries is a self educated photographer.All these influences have participated to create a delicate and interesting mix that he has improved all over the years. His photography is the cross road of all these directions : a mutli cultural, poetic and timeless photography. A photography seductive by her delicacy and her subtle nuances.
VISUS VIDEO SHOOTING // SHANGHAI
March 2007
For the Visus Grand Opening, Warehouse Studio has been asked by the Visus team to take care of the whole video. They shot and did the editing of the Grand Opening video.
MOCA/ REMOTE CONTROL Exhibition // SHANGHAI
March 3rd 2007
Getting ever deeper into interactivity, Warehouse Studio in collaboration with Island6 created two pieces for the Remote / Control exhibition at the MOCA, the youngest modern museum of Shanghai. It was created in 2005 and hosts eclectic exhibitions from all over the world.
POOL PARTY V.2 // SHANGHAI
Summer 2006
After a great success in Summer 2005, Riviera Events organized in 2006 the Pool Party 2nd edition: same base with great new ideas, internationally famous DJs, an amazing set up and more people! For this event, Ben Thebaut and Stephane DeMontgros asked Warehousestudio to create the Riviera events logo as well as their whole visual identity (flyers. eflyers ...).
SHOOTING POOL PARTY // SHANGHAI
June 2006
For the flyers and eflyers of the 2006 Pool Party, the Riviera team decided to call upon the Scott Wright skills to shoot 4 pretty models.
VOYPER & ONE TECH // SHANGHAI
March 2006
Warehousestudio
set to work first on the Cocoon logo, updating the old version by creating a new one. At the same time, Nicolas was working on a VOIP (Voice over internet protocol) phone : the VOYPER from the 'One Tech' company and he needed a visual identity and guess who took care of that ? … Warehouse Studio !
PHOTO SHOOTING UNION DJS // SHANGHAI
December 2006
During a Hennessy VSOP Tour, the Warehouse Studio team met the Un-ion guys, and they hit it off. A few weeks later, Carl and Dugald asked Lucas and Olivia to create a book for them.
PHOTO STUDIO FOR THE PAUL OPENING // SHANGHAI
May 26th 2007
The new trend in Shanghai is the photo studio. Almost every event has its own photo studio and if it doesn’t have one, believe me, it sucks! The concept is quite simple: people are posing in front of a backdrop which is generally branded with the main sponsor logo. Thanks to instant printers, guests can have their pictures a few seconds later. Fortunately for Warehouse, we are part of this new phenomenon since we already had some great photo studio commissions.
52 WEEK HIGH // SHANGHAI
August 2006
52 Week High” is a clothing brand designed by Stephanie Hou, a young fashion designer from America.
PHOTO STUDIO AT BAR ROUGE // GREY GOOSE // SHANGHAI
May 12th 2007
The new trend in Shanghai is the photo studio. Almost every event has its own photo studio and if it doesn’t have one, believe me, it sucks! The concept is quite simple: people are posing in front of a backdrop which is generally branded with the main sponsor logo. Thanks to instant printers, guests can have their pictures a few seconds later. Fortunately for Warehouse, we are part of this new phenomenon since we already had some great photo studio commissions. Plus, as designers, we usually design the backdrop.
CHRISTOPHE DEMAITRE CATALOGUE // SHANGHAI
December 2006
Christophe’s mastery of photosensitive material triggered our curiosity and we de-cided to collaborate on the production of his catalogue. Lucas designed the entire cata-logue while Olivia added her personal touch by signing the French preface.
PHOTO STUDIO // SILVER MOON PARTY // ATTICA // SHANGHAI
The third photo studio made by Warehouse Studio was for the Silver Moon party at Attica.
The party was sponsored by Grey Goose and organized by Jade Set.
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