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PETER LEHMANN WINE TASTING // SHANGHAI

Sept. 2007

2008-02-15

After the great success of the Taittinger tasting (June the 13th) , Torres asked Warehouse Studio to work on the Peter Lehmann Wine tasting.
Peter Lehman wines is one’s of Australia most respected and innovative winemakers. Thanks to Torres, a Peter Lehmann wine tasting took place for the first time in China on the charming Katheen 5 top floor terrace.

Warehouse Studio was in charge of the concept, the design and the production.
The event was hosting 10 private wine collectors and the tasting was about 3 Peter Lehmann wines : the Mentor, the Stonewell and the 8 songs.
Each wines had his own stand designed in perfect adequacy with the wine universe. Warehouse Studio put the stress on re-creating the Barossa atmosphere by including elements such as grass, vine trees and wood especially for the Stonewell stand.
The Mentor stand was focused on the learning and the 8 songs was the artistic stand.

For this time, Eric Beverragi, a Warehouse Studio active member, was not the videographer but the Warehouse Studio painter ! He made most of the draws for the proposal and was also a live painter during the event.

 

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PEOPLE INVOLVED

CLIENT

TORRES CHINA

Like Paul, Torres has greatly contributed to the happiness of the expat French community! Torres is a wine importer and distributor established 1997 in China. Through their high quality and multifaceted wine selection they have not only brought great wine but also wine culture to China and thus allowed the Chinese to discover what enjoying wine is all about.

 

torres 

990 Chang Ping Road, Building 4, 3rd floor 200042, Shanghai

www.torreschina.com

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WAREHOUSE STUDIO Lucas & Olivia Gurdjian, the two cofounders of Warehouse Studio, like to describe themselves as a creatively "unstatic" agency. Warehouse Studio is the extension and evolution of 10 years experience exploring the development of various combinations of image, sound, and conceptual ideas into a flowing stream of fresh work with a strong personal vision.